Our Story

Love, Odette

Love, Odette is your curated closet - a collection for the effortlessly chic. Our online boutique brings you the highest quality items of the season, ensuring an endless supply of compliments year-round. We specialize in attainable luxury pieces that you'll reach for year after year.


Cassi Claire

Love, Odette was founded by wedding photographer Cassi Claire in 2022. Weddings and fashion naturally go hand-in-hand, but Cassi took things to another level by sending custom style guides and links to outfit suggestions to her couples for their engagement session. She was even asked multiple times to vote on the final wedding dress pick! That same thoughtfulness and care is given to every single piece selected for Love, Odette. Our favorite looks tend to be easy effortlessly chic styles, dresses made for twirling, and pieces that can be dressed up or down depending on accessories.

When designing the Love, Odette shopping experience, Cassi set out to fix a few of her biggest frustrations with online shopping: finding the right size, being shocked by crazy high shipping rates at checkout, and having to dig through pages and pages of inventory just to find something that looked like decent quality. The solutions? See below...


We hand measure every size of every single garment we carry. Whoever decided that it was enough to have one size chart for the entire website was WRONG. We all know how differently sizing can vary across brands, just look in your closet to prove it. Unique measurements can be found on every product listing. Check out our “How to Measure” page for more info.


We offer transparent, affordable shipping: $5-flat rate or free over $150. As a small, independently owned boutique, there’s no such thing as “free” when it comes to shipping. Our carriers invoice us for every shipment, no matter how hard we try to persuade them with our cuteness. But, we adore our customers and are happy to absorb some of these costs for you so there are no unpleasant surprises!


Our owner, Cassi Claire, curates only the highest quality items of the season. She personally inspects every item for function, form, fabric quality, and only chooses the pieces that will be most loved by you for all of your brunch dates, dinner dates, resort days, the office, and even the home office!

So, Who is Odette?

Odette is the French woman living in all of us.

She appreciates clean aesthetics as much as a graceful heart.

She feels inspired and relaxed when traveling the world.

She loves to stay busy and lights up every room she enters.

She is effortlessly chic, but believes a smile is the best accessory.

The meaning of the name Odette represents faith, romance, and quality – three things I hold dear to my heart.

And "Love," is a tribute to my wonderful husband Christopher. I still remember the rush of tingles that ran through my body the first time he signed a letter "Love, Christopher." I hope to share a tiny bit of that magic through Love, Odette. I hope that you feel a tingle of joy with every new piece and that you exude the confidence of a person in love.